How to Build an Eco-Friendly Yoga Business-with Franciska Bray-Mezey

Making a pivot in your yoga business can be a scary endeavor, but Franciska Bray-Mezey did just that. She shares tips, as well as her challenges and triumphs of starting an eco-friendly yoga business today on The Yoga Pro Podcast. Franciska is...

Show Notes

Franciska is the founder and creative director of Aura7 Activewear. She is also a yoga teacher and practitioner who saw a need for more eco-friendly yoga clothing and started a new business right in the middle of a pandemic.

Topics:

-Franciska’s yoga journey

-Her process for building a brand

-Challenges that she faced

-How she felt the first time she saw people in her products

-What inspired her to name her business Aura-7

-Why you should start promoting your business as soon as possible

-How her yoga practice informed how she designed her products

-Franciska chats about what makes her fabrics eco-friendly and how she sources them

-How you can make your business more eco-friendly

-Where she is in her yoga teaching business right now

-Embracing new chapters