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Sept. 22, 2021

How to Build a Successful Yoga Business with Amy Wheeler

How to Build a Successful Yoga Business with Amy Wheeler

Building a successful yoga business requires more than knowledge of yoga practices.  You also need business skills and a growth mindset.  In this episode of The Yoga Pro Podcast, Amy Wheeler joins us to share wisdom from her journey as a...

Building a successful yoga business requires more than knowledge of yoga practices.  You also need business skills and a growth mindset.  In this episode of The Yoga Pro Podcast, Amy Wheeler joins us to share wisdom from her journey as a yoga entrepreneur.

Amy is the founder and director of Optimal State Programs and is a professor of Kinesiology at California State University, San Bernardino.  She is a C-IAYT and has a BA and MA in Health promotion and a Phd in education and psychology.  She is a past president of IAYT and has helped the National Ayurvedic Medical Association set standards for Ayurvedic yoga therapy.

Topics:

-What Amy wishes she knew when she started out

-Why business is a yogic practice

-Tips from Amy for how you can find your niche

-The importance of branding and Amy’s process for founding Optimal State

-Choosing a domain name that will last through changes in your business

 -Amy talks about how business is an evolution

-Why being a great yoga teacher or therapist is not enough to have a successful business

-How Amy sought out resources for small business to learn skills

-Figuring out where your talents lie and when to outsource

-Amy shares her process for finding talented collaborators

-Why you have to get out of your comfort zone and embrace technology (and Amy gets vulnerable about her experiences)

-Pamela and Amy talk Tik Tok and Instagram Reels and the struggle to reach your target audience

-Tips for figuring out what social media (or any advertising avenue) your target audience uses

-Why growth mindset is necessary to have a successful yoga business

-We discuss personal yoga practices and the importance of that for our businesses

Connect with Amy:

https://podcasts.apple.com/us/podcast/yoga-therapy-hour-with-amy-wheeler/id1564687158

www.amywheeler.com

References:

Affiliate link to The E-Myth book

https://amzn.to/3zuxTxH

Affiliate link to Clifton StrengthsFinder book

https://amzn.to/3nXpmRX

https://www.canva.com/join/siding-onyx-boiled Affiliate Link

www.tailwind.com

http://www.fiverr.com/s2/75ed175cd6 Affiliate Link

 Connect with Pamela:

www.instagram.com/interoceptiveperformance

https://interoceptiveperformance.vipmembervault.com

Email: info@interoceptiveperformance.com

Clubhouse and Greenroom:  @pamelacrane

 

Music:  The State of Things (The Bouncy Song) by Rena Wren is used with permission. 

www.renawren.com