Building a successful yoga business requires more than knowledge of yoga practices. You also need business skills and a growth mindset. In this episode of The Yoga Pro Podcast, Amy Wheeler joins us to share wisdom from her journey as a...
Building a successful yoga business requires more than knowledge of yoga practices. You also need business skills and a growth mindset. In this episode of The Yoga Pro Podcast, Amy Wheeler joins us to share wisdom from her journey as a yoga entrepreneur.
Amy is the founder and director of Optimal State Programs and is a professor of Kinesiology at California State University, San Bernardino. She is a C-IAYT and has a BA and MA in Health promotion and a Phd in education and psychology. She is a past president of IAYT and has helped the National Ayurvedic Medical Association set standards for Ayurvedic yoga therapy.
-What Amy wishes she knew when she started out
-Why business is a yogic practice
-Tips from Amy for how you can find your niche
-The importance of branding and Amy’s process for founding Optimal State
-Choosing a domain name that will last through changes in your business
-Amy talks about how business is an evolution
-Why being a great yoga teacher or therapist is not enough to have a successful business
-How Amy sought out resources for small business to learn skills
-Figuring out where your talents lie and when to outsource
-Amy shares her process for finding talented collaborators
-Why you have to get out of your comfort zone and embrace technology (and Amy gets vulnerable about her experiences)
-Pamela and Amy talk Tik Tok and Instagram Reels and the struggle to reach your target audience
-Tips for figuring out what social media (or any advertising avenue) your target audience uses
-Why growth mindset is necessary to have a successful yoga business
-We discuss personal yoga practices and the importance of that for our businesses
Connect with Amy:
Affiliate link to The E-Myth book
Affiliate link to Clifton StrengthsFinder book
https://www.canva.com/join/siding-onyx-boiled Affiliate Link
http://www.fiverr.com/s2/75ed175cd6 Affiliate Link
Connect with Pamela:
Clubhouse and Greenroom: @pamelacrane
Music: The State of Things (The Bouncy Song) by Rena Wren is used with permission.