Sept. 22, 2021

How to Build a Successful Yoga Business with Amy Wheeler

Building a successful yoga business requires more than knowledge of yoga practices. You also need business skills and a growth mindset. In this episode of The Yoga Pro Podcast, Amy Wheeler joins us to share wisdom from her journey as a...

Show Notes

Amy is the founder and director of Optimal State Programs and is a professor of Kinesiology at California State University, San Bernardino. She is a C-IAYT and has a BA and MA in Health promotion and a Phd in education and psychology. She is a past president of IAYT and has helped the National Ayurvedic Medical Association set standards for Ayurvedic yoga therapy.

Topics:

-What Amy wishes she knew when she started out

-Why business is a yogic practice

-Tips from Amy for how you can find your niche

-The importance of branding and Amy’s process for founding Optimal State

-Choosing a domain name that will last through changes in your business

-Amy talks about how business is an evolution

-Why being a great yoga teacher or therapist is not enough to have a successful business

-How Amy sought out resources for small business to learn skills

-Figuring out where your talents lie and when to outsource

-Amy shares her process for finding talented collaborators

-Why you have to get out of your comfort zone and embrace technology (and Amy gets vulnerable about her experiences)